Friday 20 August 2010

Spa matters form home and beyond

The Finnish spas have changed noticeably over the past ten years. I have been following their progress whilst developing UMG-Wellness treatments and products for their customers. Some Spas have reacted to the reducing number of the veterans and developed their approach towards offering wellness services.
Again we are facing a big change as the Spa users become more knowledgeable about what is on offer and grow more demanding on quality. The ability and will to change are the prerequisites for the Spas for staying in the run and for increasing the number of clients.

Wellness and Spa are a rapidly growing service in the world. Following these trends I have noticed over the past two years that all around the world clients are increasingly aware of the professionalism of the staff. Also the flow of the treatment from the first contact with the client to the comfort of the treatment room are under demanding inspection. The pleasing memory and the effect of the treatment and fulfilling the given promise must continue beyond the treatment room all the way home in the form of a self care product.

Another trend in the Spa world is ecology. The changes in the global climate have awakened the clients to choose those Spas and treatments that take into account the different aspects of how it effects the ecological systems of the whole world. This also means that the closer home one finds a favourite Spa the more likely the eco-aware client is to choose it.

The visual change in the Spa architecture and interior design shows how exotic moods and images are borrowed from all corners of the globe to all corners of the globe. Simple beauty from wood, strength form stone, soft shapes and fabrics, flowing water designs and the subtle and inspired use of the colours of the rainbow are the building blocks of the Spa. Esthetics are high in the development of the Spa worlds.

My visit in a Spa in England is a good example of the various aspects of good service. An architecturally peaceful looking building stood in the midst of lush greenery. Inside soft aromas, gentle music and harmonious space awakened my senses and invited forward.

On entering every member of the staff lifted their eyes to give a welcoming smile. Beyond the reception, before the dressing rooms was a beautifully framed text that welcomed into the silent space where every ones privacy is respected. From there on the silence was tangible, only the distant sounds of flowing water kept company. The treatment rooms greeted with flowers, candles and welcomed in with carefully prepared treatment beds. Complete well planned treatment rituals help the client from the first moment into a calm and restful trusting feeling from which you awake when the door closes behind you on leaving. The pleasurable satisfied feeling continues for the rest of the day and resurfaces at home each time when using the product recommended by the therapist and purchased from the spa shop at the end of the treatment.

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